If your job, passion or business involves setting up, managing or interpreting web analytics, Google analytics, and marketing metrics, this month’s meetup is for you!
This meetup is designed to bring a variety of business analytics users (Marketing, Sales, Consultants, Webmasters, Bloggers, Entrepreneurs, Managers) into the same room to share information and learn more from each other about the data available to all of us and howe we are using them in different ways as marketers, managers, sales and business owners.
Guided discussion of the most powerful, free tool to track, analyze and report your web site’s data. According to the HubSpot’s State of Inbound report, 63% of marketers stated that their top challenge was generating traffic and leads, followed closely by proving the ROI of marketing activities. These two things are not mutually exclusive, and with tools like Google Analytics (GA) at your disposal, the only limitation is how you are using them.
Topics that are fair game for discussion:
General website traffic, Google Analytics, email marketing, podcasting, mobile applications, social media, business intelligence tools, ppc campaign data, webmaster tools, retargeting campaigns, and other traditional or digital sales or marketing efforts.
Tracking the untrackable
Other data sources and combining information
Stories told by the data?
Spotting anomalies (jumps or dips in traffic, why, what to look for)
What to track and why
What you should bring:
Your specific issues
How you’ve solved data inconsistencies/issues
Who Should Attend: Marketers, Product Managers, Brand Managers, Bloggers, Business Owners and Webmasters and anyone else who wants to capture, understand and benefit from the increasing amount of valuable web analytics and marketing data capable of being analyzed.