Muffins and Metrics: Marketing Meetup

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Name: Muffins and Metrics: Marketing Meetup
Date: August 16, 2018
Time: 8:00 AM - 9:30 AM CDT
Event Description:

If your job, passion or business involves setting up, managing or interpreting web analytics, Google analytics, and marketing metrics, this month’s meetup is for you!

 

This meetup is designed to bring a variety of business analytics users (Marketing, Sales, Consultants, Webmasters, Bloggers, Entrepreneurs, Managers) into the same room to share information and learn more from each other about the data available to all of us and howe we are using them in different ways as marketers, managers, sales and business owners.

 

Guided discussion of the most powerful, free tool to track, analyze and report your web site’s data. According to the HubSpot’s State of Inbound report, 63% of marketers stated that their top challenge was generating traffic and leads, followed closely by proving the ROI of marketing activities. These two things are not mutually exclusive, and with tools like Google Analytics (GA) at your disposal, the only limitation is how you are using them.

 

Topics that are fair game for discussion:

  • General website traffic, Google Analytics, email marketing, podcasting, mobile applications, social media, business intelligence tools, ppc campaign data, webmaster tools, retargeting campaigns, and other traditional or digital sales or marketing efforts.

  • Tracking the untrackable

  • Other data sources and combining information

  • Stories told by the data?

  • Spotting anomalies (jumps or dips in traffic, why, what to look for)

  • What to track and why

 

What you should bring:

  • Your questions!

  • Your specific issues

  • How you’ve solved data inconsistencies/issues

 

Who Should Attend: Marketers, Product Managers, Brand Managers, Bloggers, Business Owners and Webmasters and anyone else who wants to capture, understand and benefit from the increasing amount of valuable web analytics and marketing data capable of being analyzed.


Agenda

8:00am - 8:15am Coffee, with a side of muffins and networking
8:15am - 9:15am Marketing Metrics Quick Tour then roll into
9:15am - 9:30am Wrap up and more muffins
Location:
ORLEANS TOWER
1340 Poydras Street 
21st Floor Conference Center
New Orleans, LA 70112
Contact Information:
Adele Tiblier
Fees/Admission:
FREE to Attend
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