InsuranceHealthcare & Wellness
Hours:
8 a.m. to 5 p.m., Monday through Friday
Louisiana Blue is the new consumer-facing brand identity of Blue Cross and Blue Shield of Louisiana, adopted in August 2024. While the insurer continues to legally operate under its historic BCBSLA name, the Louisiana Blue brand reflects a fresh focus on simplicity, approachability, and a commitment to the state and its residents.