Online Optimism Launches Diverse Stock Photography Site to Empower BIPOC Creators

New Orleans Company Launches Diverse Stock Photography Site to Empower BIPOC Creators

Online Optimism, a digital marketing and design agency with locations in New Orleans and Washington DC, has just launched a new stock photography project called Macro. Macro is a free stock photo site that allows users to download diverse imagery from diverse photographers. While the photos are free to download, the photographers are paid for their work and they each have their own space to be hired by any interested parties.

Online Optimism started Macro because they became aware of the lack of diversity in most commercial stock photo sites and sought to find a solution. “It’s really great to see these photographers have an opportunity to showcase their work to people everywhere,” says Sam Olmsted, New Orleans Managing Director from Online Optimism. “I’m excited to see these photographers grow and give more BIPOC photographers the opportunity to get their work on a larger platform.”

Zora Khiry, one of Macro’s first featured photographers from New Orleans had this to say about the project, “I think diversity in front of the camera is easy. Diversity behind the camera is difficult. Often black or trans photographers see the world very differently, even behind the lens.” She went on to add “I hope more people see my work and I hope more companies become inspired to seek unique, creative stock photos.” They know that this opportunity will lead to more exciting stock images available while helping the photographers find a larger customer base.

To learn more about Macro and find these free images, go to and be sure to sign up for the newsletter as well so you’ll never miss when a new photographer is being released.