A New Chapter in Wellness: The Covery Rebrands as Uptown Wellness + Aesthetics

A New Chapter in Wellness: The Covery Rebrands as Uptown Wellness + Aesthetics 

Redefining self-care in New Orleans with luxury and local charm

New Orleans, LA (January 2025) — Located in the heart of Uptown New Orleans at 4712 Magazine Street, The Covery is proud to announce its rebranding as Uptown Wellness + Aesthetics. Originally opened in July 2023, the luxury spa is redefining its focus on local roots and personalized wellness. The new branding, featuring a live oak tree — a quintessential symbol of Uptown New Orleans — reflects their commitment to the region. 

Co-owners Jacob Tramontin and Sasha Area, both Louisiana natives, view the rebrand as a chance to deepen their ties to the community. Breaking away from The Covery franchise allows them to focus on creating a truly local, personalized wellness experience. With Uptown Wellness + Aesthetics, they aim to offer a space where relaxation and self-care are central to New Orleans living.

“We’re proud to take this step toward becoming an independent business that’s tailored to locals,” said Tramontin. “New Orleans is about community and connection, and Uptown Wellness + Aesthetics reflects those values. Our goal is to provide a sanctuary where our neighbors can recharge, reset, and thrive.”

Uptown Wellness + Aesthetics offers a full spectrum of services designed to cater to every wellness and self-care need in a serene, upscale environment. Guests can enjoy cryotherapy and cold plunge therapy to reduce inflammation and accelerate recovery, IV therapy to boost hydration and immunity, and facials and skin treatments to enhance natural beauty. Additional offerings include compression therapy, infrared sauna sessions, and red light therapy. The spa also provides advanced body contouring services and personalized wellness plans tailored to individual goals. A full list of services can be found here. 

“What sets us apart is our relaxing spa atmosphere and the ability to offer such a wide variety of services — from cold plunge therapy to a HydraFacial — all under one roof,” said Area.

Uptown Wellness + Aesthetics will celebrate its grand reopening with a full weekend of events in February. Guests can tour the facility, learn about its services, meet the team, and participate in special giveaways. More details will be announced soon. For more information about Uptown Wellness & Aesthetics and its services, visit uptownwellnessneworleans.com or follow them on Instagram  and Facebook. 

About Uptown Wellness + Aesthetics

Located in the heart of Uptown New Orleans at 4712 Magazine Street, Uptown Wellness + Aesthetics is a locally owned luxury spa dedicated to holistic wellness and aesthetics. Offering a wide range of services under one roof from cryotherapy to facials, IV therapy, and more, the spa provides a serene space for relaxation, rejuvenation, and self-care. For more information, visit uptownwellnessneworleans.com.