Third-Generation Leader Takes Ownership of 75-Year-Old New Orleans Technology Company

Brandon Bissinger Formalizes Leadership of ESC, Electrical Sales Corporation, Steering Historic 
Family Business Into Managed IT Services Era

NEW ORLEANS, LA – June 24, 2025 – Brandon Bissinger has assumed full ownership of Electrical Sales 
Corporation (ESC), the 75-year-old New Orleans-based technology solutions company founded by his 
grandfather in 1949. The transition marks the formal culmination of Bissinger's leadership role, 
which began when he took over day-to-day operations in 2019, and positions the third-generation 
family business for continued growth as a comprehensive managed IT services provider.

The transition places ESC among an exclusive group of U.S. businesses. While over 90% of
companies in the U.S. are family-owned, only 13% survive past 60 years and reach the third
generation. ESC's successful generational transition is a significant achievement for both the New 
Orleans business community and the technology sector.

Louisiana and the New Orleans region have a rich legacy of enduring family businesses. From iconic 
restaurants and retailers to professional services and manufacturing companies, ESC is a proud 
contributor to this tradition of local, family-owned businesses that continue to thrive despite 
broader industry consolidation.

"Taking ownership of ESC is more than continuing a family tradition for me. After my father passed 
away, we had the option to sell the business. Instead, I made a deliberate choice to invest in New 
Orleans, our employees, and the businesses that make our community strong. After 75 years, we've 
learned that the best technology solutions come from understanding our clients' businesses as well 
as they do. You can only achieve that through long-term local partnerships, and it's a 
responsibility I'm proud to carry forward."

Bissinger, who holds an undergraduate degree from Auburn University and an MBA from Tulane 
University, has guided ESC through a strategic transformation accelerated by the pandemic.
What began as a company selling and servicing electrical parts in Roger Bissinger's mother-in-law's 
basement has evolved into a comprehensive technology solutions provider offering managed IT 
services, cybersecurity, structured cabling, and cloud-based communications solutions.

The evolution reflects broader changes in the technology landscape, where communication systems 
have become deeply integrated with overall IT infrastructure. ESC's clients—including hospitals and 
medical clinics, professional services, law firms, construction companies, and educational 
institutions, as well as many locally owned family businesses that have partnered with ESC for 
voice and technology solutions across multiple generations—increasingly require unified technology 
management rather than siloed solutions.

ESC’s core philosophy, established by founder Roger Bissinger, remains unchanged: “Install the best 
equipment at the right price, ensure excellent installation, and provide 24/7 service.” This 
foundation has guided the company through seven decades of technological advancements.

"When my grandfather started ESC, businesses needed reliable communication. Today, communication 
and IT are inseparable—your phone system, your data security, and your network infrastructure all 
have to work together seamlessly. What hasn't changed is our commitment to being the technology 
partner that local businesses can count on. We're not just keeping pace with how technology 
evolves; we're helping our clients use it to grow their businesses and serve their customers 
better."

ESC’s commitment to remaining locally owned and family-operated sets it apart in a technology 
sector increasingly dominated by large national providers and private equity consolidation. With 
many clients spanning multiple decades and employees averaging 15 years of tenure, ESC has built a 
reputation for stability and continuity—qualities that attract both loyal clients and top talent.

"The trend toward consolidation in our industry makes what we're doing even more valuable to our 
clients," said Bissinger. "Businesses want to work with partners who understand their community, 
share their values, and will be here for the long term."

The ownership transition also positions ESC for expansion into new markets and services. The 
company has recently achieved new key technology certifications and is building its managed 
services practice to serve the growing number of businesses that require comprehensive IT support 
without the cost of full-time internal teams.

ESC continues to serve clients throughout Louisiana and the Gulf Coast region from its headquarters 
in Metairie. Under Bissinger’s leadership, the company is poised to help the next generation of 
Gulf Coast businesses leverage technology as a competitive advantage, while maintaining the 
personal relationships and community commitment that have defined ESC for 75 years.


About Electrical Sales Corporation Founded in 1949, Electrical Sales Corporation (ESC) is a New 
Orleans-area technology solutions provider specializing in managed IT services, cybersecurity, 
voice and collaboration systems, structured cabling, and strategic IT consulting. The family-owned 
company serves businesses throughout Louisiana and the Gulf Coast, with a focus on helping 
organizations leverage technology to improve operations and drive growth. For more information, 
visit www.electricalsales.com.

Media Contact: Renee Bigelow, reneeb@electricalsales.com